The Advantage of Google My Business Posts
Written by Chris Roberts on October 15, 2020
Hello, and thanks for joining us for Day 2 of a series where we explain in detail how to maximize the content of your Google My Business (GMB) listing to please both Google and your prospective clients or customers.
On Day 1 (in case you missed it) we explored Google My Business categories and shared some online tools to help you review the available categories and see which categories your competitors use.
Today, we’re talking about Posts.
A Huge Untapped Opportunity
What are GMB Posts?
They are basically little blog posts that live within your GMB listing, much like posts on Facebook. One big difference is that GMB posts encourage your visitors to “learn more” or “sign up” while Facebook discourages the use of any links that take people off the Facebook platform.
Another big difference is that most of your competitors are probably already posting to Facebook on a scheduled basis, but it’s unlikely that they are doing the same with GMB.
Less than 10% of all businesses have a strategy for posting to Google My Business.
Want proof? I wanted to include a screenshot to use as an example of a GMB Post and it took me a full 30 minutes of research to find just one company that had them (both of the coupons are posts).
Each Post basically allows a company to have ads on Google for free and the lack of competition provides a genuine opportunity for businesses willing to put in the time.
Let's take a closer look at everything you can do with Posts.
Parts of a Google My Business Post
There are 5 different post formats to choose from:
- COVID-19 Update
- What’s New
Each format allows you to provide different information:
|COVID-19 Update||Status update (text)
|Offer||Photos or videos (max 10)
Offer Start Date
Offer Start Time (optional)
Offer End Date
Offer End Time (optional)
Offer Details (optional)
Link to Redeem Offer (optional)
Terms and Conditions (optional)
|What's New||Photos or Videos (max 10)
|Event||Photos or Videos (max 10)
Event Start Date
Event End Date
|Product||Photos only (max 1)
Fixed Price or Price Range
There are some important elements here that are worth calling out:
- For Offers, What’s new and Events, you can add up to 10 photos or videos to the post. You're not likely to need all 10 (one will do) but it's there if you want to get creative.
- For Offers and Events, you can set start and end dates. These dates will keep your Post visible on your GMB listing until the end date.
- For the COVID-19 Update, What’s New and Product, you can add a button to the post to allow the visitor to take further action.
Button options include:
- Order online
- Learn more
- Sign up
- Call now
When you select a button option you are prompted to enter either a link (options 1 through 5) or a phone number (call now).
Google My Business Post Examples
As I mentioned at the start of this article, companies that actually post to GMB are hard to find, so it’s quite challenging to find real-world examples of every different type of Post.
Here are a few that I collected, but this is not representative of all of different options listed above:
While these Posts look pretty similar, some minor adjustments might help them stand out:
- Roto-Rooter could use a “Call now” action button since they say “Call us today!” in their copy
- The descriptions in for Rosensteel Fleishman, PLLC and Independent Motors posts are cut off
TIP: keep your descriptions under 230 characters (spaces included) then they should fit within the visible space so that the viewer doesn’t have to click “more” to read the entire Post.
Finally, here’s an example GMB Post from Google, which shows all the elements in use for an Offer, so that you can see what is possible:
Google My Business Post Image Size
In the example Posts above, you can see that all of them use images. Like Facebook posts, GMB posts are much more appealing when they include an image.
An ideal GMB Post image size in 2020 is 400 pixels by 300 pixels (a 4 to 3 image ratio) and the image format can either be JPG or PNG.
Action Step 1 - Create a Post
Seriously, it’s not any more complicated than that.
If you create some posts, ANY posts, it will make your GMB listing appear more robust to the first-time viewer, and it will set you apart from your competitors who don’t have them (all 90% of them).
IMPORTANT: Posts without dates will disappear from your listing after 7 days, so either:
- Have some posts with dates (Offers and Events)
- Make sure that you’re creating at least 1 post per week so that they show up in your GMB listing.
Now that you’re a GMB Posting pro, what should you tackle next?
It’s a good question, and here’s the answer (yes, that was a hint): Q&A. Many businesses don’t spend a lot of time with their Q&A because no one has asked any questions.
In Day 3, you’ll learn how you can correct this, so that your Google My Business listing has more Q&A activity than your competitors do.