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OpenProperty Blog

July 2020 Apartment Marketing Idea: Be Helpful, Solve Problems

July 29, 2020 / by Open Property posted in Marketing

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Trust and reliability are two important things leasing professionals can display, and both will go a long way in closing leases.

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YouTube's Search Prominence Makes it Essential for Apt Community Marketing

July 21, 2020 / by Open Property posted in Marketing

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If you can’t beat ‘em, join ‘em. Apartment communities that aren’t maximizing YouTube as a primary marketing channel are missing out on traffic.

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When Residents Can't See You Smile, Your Humanity is Your #1 Amenity

July 08, 2020 / by Open Property posted in Leasing, Marketing

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When meeting the prospective resident for the first time, leasing professionals face (get it?) big challenges when wearing Covid-19 protective masks.

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The Apartment Industry's Calm Response to the Facebook Boycott

July 06, 2020 / by Open Property posted in News, Marketing

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Facebook advertising has become an important topic in corporate marketing lately with Fortune 500 companies such as Microsoft, Starbucks and Pfizer halting advertising on the social media platform because of disagreement over how Facebook is monitoring its posts that many consider to be hate speech.

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