You’re all leased up and your bottom line looks great, do you really need to spend your valuable, fleeting time investing in online reputation management in 2020?
The struggle is real.
For years, marketing agencies and the multifamily industry as a whole have insisted that online reputation management (ORM) is the most successful way to increase your leads and combat negative reviews for a more positive presence online.
As a multifamily professional, you might be reviewing the status of your property — specifically the number of current leases — and feeling very confident in the numbers you see.
The subjective rating is no longer as authentic, trustworthy, or transparent as it once was, and — as a result — is expected to lose its power to help consumers make decisions in the future.
When it comes to picking a place to live, renters want ratings and reviews they can trust.
The average user rating of products has become a significant factor in driving sales across many industries, including multifamily.