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OpenProperty Blog

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The Apartment Industry's Calm Response to the Facebook Boycott

Facebook advertising has become an important topic in corporate marketing lately with Fortune 500 companies such as Microsoft, Starbucks and Pfizer halting advertising on the social media platform because of disagreement over how Facebook is monitoring its posts that many consider to be hate speech.

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Featured

Resident Empathy and Communication Key During Covid-19

There’s a good side and bad side to most every apartment property action, and research and resident reviews expert Mindy Price of J Turner Research shared trending topics in the Covid-19 era as part of a June 2020 Speedy Session webinar.

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How to Improve the Customer Experience at Apartment Communities

July 14, 2020 / by Open Property posted in Residents

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Customer service is not customer experience. This is something that companies in many industries fail to realize, Mindy McCorkle, Chief Enhancement Officer at Enhancement Talent Development, says.

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When Residents Can't See You Smile, Your Humanity is Your #1 Amenity

July 08, 2020 / by Open Property posted in Leasing

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When meeting the prospective resident for the first time, leasing professionals face (get it?) big challenges when wearing Covid-19 protective masks.

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The Apartment Industry's Calm Response to the Facebook Boycott

July 06, 2020 / by Open Property posted in News, Featured

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Facebook advertising has become an important topic in corporate marketing lately with Fortune 500 companies such as Microsoft, Starbucks and Pfizer halting advertising on the social media platform because of disagreement over how Facebook is monitoring its posts that many consider to be hate speech.

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How Smart Apartment Communities are Creating Value for Residents

July 02, 2020 / by Open Property posted in Residents, Amenities

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Resident reviews expert Mindy Price of J Turner Research shared trending topics about creating value in apartment communities and how to leverage amenities despite facing Covid challenges as part of a June 2020 Speedy Session webinar.

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Survey Shows Spike in Volume and Importance of Reviews and Ratings

July 01, 2020 / by Open Property posted in Research

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Apartment resident review volume reached an unprecedented level in Q1 2020, more than doubling the total number reviews posted in the prior quarter (Q4 2019), giving credence to the importance of reviews and ratings.

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Resident Empathy and Communication Key During Covid-19

June 30, 2020 / by Open Property posted in Featured

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There’s a good side and bad side to most every apartment property action, and research and resident reviews expert Mindy Price of J Turner Research shared trending topics in the Covid-19 era as part of a June 2020 Speedy Session webinar.

Read More